How did a company end up in bankruptcy court

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Reference no: EM131044487

Question:

Do some research on Blockbuster Video. Search credible articles and reports from the APUS library, the Internet and other professional journal periodicals (i.e. Forbes, Newsweek, Wall Street Journal, etc.)

Also review Blockbuster''s most recent Form 10-K from the SEC which is available at

www.kccllc.net/documents/1014997/1014997110928000000000001.pdf

Answer the following questions and/or statements in detail:

1. How did a company, the leader in video rentals at the end of the 20th century, end up in bankruptcy court? Use credible sources and research to support and explain.

2. Identify the top five (5) missteps over the last decade or so that doomed Blockbuster. Be sure to consider changes in technology, competition, consumer preferences, etc. Use credible sources to support and explain.

Verified Expert

Block Buster video rental company is actually a success story. However its poor vision of marketing strategy and static policies failed the company. The current discussion is about the factors responsible for failure of the company strategically. The list of the reasons are ranked as per significance.

Reference no: EM131044487

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