How design thinking principles were applied

Reference no: EM133701965 , Length: word count:1000

Innovation and Creativity in Business Analytics

Assessment - UX, CX and Ethical innovation case study

Your Task

This assessment is to be done individually
Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided and submit it as a Microsoft word file via the TurnItIn portal
You will receive marks for content, appropriate structure and referencing.

Assessment Description

In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected

Assessment Instructions
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.

To do so, you will need to demonstrate:

How Design Thinking principles were applied in the development of your proposed innovation

Application of UX and CX principles during the development process

Acknowledgement and management of legal and ethical issues in the creation of your innovation.

Alignment to the customer journey for your nominated personas.

Utilisation of analytics tools.

Select a case study brief from either Appendix A or Appendix B (select only one)

Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.

Broad UX and CX steps are likely to include:

DISCOVER & DEFINE
Problem statement
Defining your target audience
Creating Personas outcomes
User journey mapping

DESIGN
Lo-fi vs Hi-fi design
Wireframes & prototypes

TEST + ITERATE
How to capitalise on failure in rapid prototyping and fast loop iterations

In evaluating your proposed innovation from a UX and CX perspective,

How feasible is the solution for implementation?

How well does the solution meet the needs of the end-user

Reference no: EM133701965

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