How design thinking drives competitive advantage

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Reference no: EM133301054

Assignment:

As part of the structural decisions taken within the operations context, product and service design is a key element for organizations' success. Today, many companies promote more creative, collaborative and value-added oriented design processes in order to better respond to customer needs. This approach is known as design thinking.

First, view the following video:

Brown, T. (2009). Designers-think big! TED. [Video File].

Then: read the article:

Yen, S. (2014). How Design Thinking Drives Competitive Advantage. Forbes.

Do you agree that simplicity is nowadays a key competitive advantage? Explain why or why not.
What other factors do you consider relevant for adding value to customers?
Share some experiences about technology products or services that have added value to you as a customer?

Reference no: EM133301054

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