Reference no: EM13938953
1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
2. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry.
4. Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
5. Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino's Pizza should do and explain why.
6. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of "Vegemite" - if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand.
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Symptoms in degeneration of upper motor neurons
: lease select 3 out of the 4 questions below to answer. Each answer should have between 70-150 words. 1. Explain the difference between the symptoms in degeneration of Upper motor neurons and lower motor neurons.
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Luthuli electronics ltd. commenced business
: Luthuli Electronics Ltd. commenced business on 1 April 1999, selling television sets both on a cash basis and by instalments. Hire purchase sales require a deposit of one-third of the cash selling price with the balance payable in 18 equal monthly i..
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What is the effect of aging on skeletal muscles
: What is responsible for the banding pattern seen in skeletal muscle cells? What is the functions of tendons? How is a tendon different from an aponeurosis? How is it similar?
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How to operate successfully in an international environment
: Your guiding question is -how to operate successfully in an international environment?? The first part will be a case study focusing on a strategic problem,
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How customers perceive various brands
: Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
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Calculate the total revenues per distributor category
: Calculate the total revenues per distributor category, and assign the customer costs to each distributor type by using revenues as the allocation base. Selling price for one unit is $125.
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What divides the parietal from the frontal lobe
: What is the advantage of having a cerebrum that is highly convoluted? What term is used to indicate its grooves? Its outward folds?
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Unexpired risks in the case of fire insurance in addition
: An additional reserve of 10% of the net premium was made for the unexpired risks in the case of fire insurance in addition to the balance brought forward.
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Program to create a game named chess
: Create table game characters 8x8, where will store THE POSITION OF Figure each time on this chessboard. The creation of the list must be made with commitment memory. In addition create structure (struct move) to be used for the registration moveme..
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