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Strategist use the Three circle Analysis to help develop long term strategy for a company or brand. The approach allow decision makers to look at their company and got to market strategy in comparison to their competitor. The approach analyzes three areas, what the customer wants, what your company offers and, what your competitors offer. Where the circles come together become areas for competitive benchmarking guidance. Where there are items that a customer desires and not covered by either your company or the competitor is another factor for internal analysis. The three-circle analysis to describe Netflix's competitive strategy. analyze how Netflix competes with similar companies as follows:
-Examine the first circle representing the team's consensus of what the most important customers or customer segment's needs/wants are from the product or service.
-Analyze the second circle representing the team's view of how customers perceive the company's offering.
-Investigate the third circle representing the strategists' view of how customers perceive the offerings of the company's competitors.
-Analyze how A, B, and C are particularly important in asking questions about the company's competitive advantage.
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