How customers make purchasing decisions

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Explain why it is important for marketers to understand how customers make purchasing decisions.

Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion?

Reference no: EM131468922

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How customers make purchasing decisions : Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion?
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