How customers are segmented geographically

Assignment Help Marketing Management

Reference no: EM132663026

For this assignment, you will demonstrate your developing understanding of analytics that might be used within a marketing analytics function. Remember: each of the frameworks that you are learning in this course is just one lens in an organization. That means you will also need to think about how this data lives at the intersection of the marketing department and the finance department.

Below, imagine you are an analyst at Fresh Direct and as a result of your terrific work in the past, both the Chief Financial Officer (CFO) and Chief Operating Officer (COO) of the organization need you to help them with separate, but related projects. Each person has asked you to author a one-page memo (two memos, so two pages total) to answer the question they have using your new skills with customer segmentation. You will also need to submit a third brief response (300 words) to the CEO.

FreshDirect is an online-only grocery home delivery service. Begin this assignment by reading this brief outline of the services and background provided by FreshDirect. This presentation also contains some important information about how FreshDirect classifies its loyal customers that might be helpful for this assignment.

Then, consider this dataset. For this assignment, you are given a complete set of data with descriptions (a true luxury!). After you have reviewed this data, consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each. A third question from the CEO follows.

Discussion 1: Question from CFO: Our sales are down and we need to make more money! willing to invest in marketing campaigns with a couple of targeted customer populations, but am not sure how many customer segments and/or which customer segments should select to provide the best chance at increasing our sales. Which customer segments should we select and why?

Discussion 2: Question from the COO: We have a limited number of deliveries that we can make each day and would like to understand where we should be focusing our efforts by better understanding our customers. For example, if there are certain areas in our delivery zone where a lot of our customers are located, perhaps we could come up with new delivery techniques to increase our capacity for deliveries in those zones without a lot of investment. Can you help better understand how our customers are segmented geographically so that we can better utilize our delivery infrastructure?

Reference no: EM132663026

Questions Cloud

Implications for voting-lotteries and certificate issuance : Prepare a paper on the implications for voting, lotteries, certificate issuance, security auditing and enterprise.

49002 Managing Projects Assignment : 49002 Managing Projects Assignment Help and Solution, University of Technology Sydney - Assessment Writing Service - Did you work with the stakeholders

What is employment income inclusion : In January 2019, she was granted 100 stock options to purchase shares of the bank with an exercise price of $10 per share. What is employment income inclusion

Success factors in scotiabank-kabbage partnership : What are the success factors in the Scotiabank-Kabbage partnership? Under what circumstances should Scotiabank seek fintech partnerships?

How customers are segmented geographically : How customers are segmented geographically so that we can better utilize our delivery infrastructure? Which customer segments should we select and why?

Who would be the winners and losers if policy is implemented : You have viewed and considered the social change controversy in the Riverbend City: Human Services Policy Outcome multimedia presentation.

Organizational analysis : How was the conflict resolved? What would the student have done differently, based on what he or she has learned in the class?

Arise to freeze systems as part of evidence : When law enforcement becomes involved, the need may arise to freeze systems as part of the evidence.

Explain how issues are framed : Identifying a social change problem is the first task in policy development. Agenda setting is the next step. The agenda setting process is to establish.

User Account

All Pages