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Essay Problem: Customer Analytics Marketing
I. Internet sales to consumers have been growing steadily, but in 2020 sales increased due to the pandemic. Explain why and what you think may happen after the economy gets back to somewhat like before the pandemic.
II. In a 300+ words essay, explain how customer analytics can be used for improving retention rates.
You may want to include information about google analytics and Nielsen ratings.
III. Name a company that "owns" the customer relationship? Explain what that means and "how" the company owns the customer relationship!
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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