How customer analytics can used for improving retention rate

Assignment Help Marketing Management

Reference no: EM133203098 , Length: Wrod Count: 750 words

Essay Problem: Customer Analytics Marketing

I. Internet sales to consumers have been growing steadily, but in 2020 sales increased due to the pandemic. Explain why and what you think may happen after the economy gets back to somewhat like before the pandemic.

II. In a 300+ words essay, explain how customer analytics can be used for improving retention rates.

You may want to include information about google analytics and Nielsen ratings.

III. Name a company that "owns" the customer relationship? Explain what that means and "how" the company owns the customer relationship!

Reference no: EM133203098

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