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How culture influence consumer buying and hence advertising

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Reference no: EM133202900 , Length: Wrod Count: 2500 words.

Assignment: Different Aspects of Global Branding

A. What is Global Advertising? Explain in your own words. and How would you explain what Global Marketing Mix is to someone? (requirement: minimum 250 words).

B. Outline and describe various aspects of global branding including what makes a successful global brand, how global brands are perceived internationally, and the role of global brand communication and What global brand do you think of first, and why?(requirement: minimum 250 words).

C. Define ethnocentrism and explain its significance in global marketing. Explain in your own words. (requirement: minimum 250 words).

D. Describe various classifications of culture, such as concepts of time and high and low culture. (requirement: minimum 250 words).

E. How does culture influence consumer buying and hence advertising strategies - tie the two together? (requirement: minimum 250 words).

F. Explain your perspective on research and the role research plays in consumer buying and advertising strategies - use the lesson 5 discussion to help with this one. (requirement: minimum 250 words).

G. Building on the discussion from last week, describe how the diverse population and diversity in society in general has contributed -- positively or negatively or both -- to consumer buying and hence advertising. The key to this discussion is to discuss diversity and its connection to buying and advertising. (requirement: minimum 250 words).

H. Explain the relationship of media and culture - how is media influencing culture? how is culture influencing media? What effects does media have on cultural buying habits and hence advertising? (requirement: minimum 250 words).

I. Discuss humor as an advertising device, especially in terms of cultural values. (requirement: minimum 250 words).

J. Discuss how imagination and special effects are used in advertising, especially in terms of cultural values. (requirement: minimum 250 words).

K. Explain different types of advertising forms from different cultures. (requirement: minimum 250 words).

L. What are at least 3 key learnings from this class? (requirement: minimum 250 words).

Reference no: EM133202900

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