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Discussion: Ethics in Advertising
Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts. MUST BE AT LEAST 350 words.
Also, please explain the differece between a direct headline and an indirect headline and when each of them would be used.
Write an essay about Evaluating the effectiveness of an Advertisement.
How do the product-dominant and service-dominant approaches to marketing differ? What are the four types of consumer offerings? How do they differ from one another
What traits and behaviors would an ethical sales person possess and how might this help the sales person close deals? How can a sales manager reinforce ethical behavior?
Strategic Planning for Competitive Advantage
Explain Advertising and promotion and evaluate an advertising and promotion program for Kudlers Fine Foods
6. Juanita wants to open a small retail store that specializes in high-quality, high-priced children's clothing. What types of competitors should she be concerned about in this competitive retail environment? Why? Should she open an independent stor..
The president of a hundred bed hospital that has a public relations person and a development officer but no marketer. Do you need a marketer? How would this person role differ from other? Make an argument pro and con for hiring a marketer
How is the joint application design (JAD) approach different from the participatory design (PD) approach developed in northern Europe?
As the owner of a women's clothing store, Karen Montenegro has an income of $75,000. She pays $30,000 per year in taxes and another $17,000 per year in grocery bills, house mortgage, and car payment. What was Karen's discretionary income last year
Identify a potential ethical issue related to relationship marketing, and provide an example of an ethical solution for this dilemma. Explain your reasoning.
Explain E-Commerce and E-Business - Similarities and Differences and what are some of the unique features of e-commerce technology
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