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In some countries, consumer attitudes toward foreign products reflect their desire to protect the company's competitiveness in the home market. Even governmental entities tend to protect the company's competitiveness in the home market. To counter this protectionism, some organizations operate their foreign subsidiaries as independent units with minimum interference from headquarters and allow their foreign subsidiaries to take more responsibility, such as adapting designs and manufacturing product to meet local needs. Conversely, other organizations operate their entire international operations as a single, global-market segment and market the same product worldwide maximizing economies of scale both in production and research and development (R&D).
Question 1: Discuss the three primary models of international marketing that address the marketing mix:
1.1. ethnocentric1.2. geocentric1.3. polycentric
Question 2: Discuss the three models and how they differ.
Question 3: Describe whether a company markets a product or service influences the choice of one model over another.
Question 4: Discuss how cultural differences may affect the choice of model.
Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here
Why is Avon so much more dependent on its foreign operations than on its home ( U.S.) operations?
How does the "standardized versus localized" debate apply to advertising? Give examples of major companies that use standardized vs. localized advertisements in the various countries where they are present.
Explain Why is market research important
After graduating from college, you are hired at a marketing research firm. Your boss has given you the first task of analyzing current trends in marketing for Americans' leisure time
What business model you would select to promote the product and why. Make sure to also discuss and include the pros and cons of the business models
According to our course materials and other sources, how is selling to a business different from selling to a consumer? What is the difference in personnel involved and the selling process? How might the sale of consumer products also be considere..
Make a list of what you see, hear, taste, smell, and feel during your visits. What did you hear? What is the place like? What sort of customers does it attract? What mood do the customers create
A brief description of the urban or regional setting, including demographics as location, population, major industries, and revenue sources.
Create a video showing the product that you would like to see revamped. Describe the changes you would like to see. Upload your video to the discussion thread using Kaltura.
Contingency Plan: This section provides information detailing what you will do if things do not go according to plan. Discuss potential risks and difficulties, then, talk about how you will monitor those potential problems
Describe a consultative selling sales presentation that you experienced recently. How could it have been improved by fuller use of the AIDA framework?
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