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How cross-cultural understanding plays a critical role

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It is becoming more common for negotiations to occur across cultures because organizations may have global operations. At the same time, due to the need to save on costs, many of these negotiations are being conducted online. Compare and contrast the role trust plays in an online negotiation compared to a face-to-face negotiation and how cross-cultural understanding plays a critical role in the ultimate success of these negotiations, whether face-to-face or online.

Reference no: EM132422927

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