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Question: How critical is culture in our understanding of globalization and its impact on global business? Do you feel that marketing research professionals truly understand the full nature of culture and its importance for our studies and projects? How about within a particular market?
How critical is culture in the US market, which is constructed of many multicultural segments, but where the concept of culture is not fully recognized in the research process? What would you do to elevate culture to a level where it is taken more seriously within our marketing discipline?
Article: International marketing and culture (By Huib Wursten and Tom Fadrhonc)
"Global Consumer Culture," in Encyclopedia of International Marketing, (By Jagdish Sheth and Naresh Maholtra, eds., Eric J. Arnould)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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