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Questions:
1. How Covid has changed various industries?
2. How Airbnb has affected the Hotel Industry?
Are you especially loyal to any one brand? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Identify and briefly describe four trends in the macro /market environment that will have or recently had an influence on the selected industry.
When Saul asks his client, "What system are you using to invoice your customers
Find a pre-existing campaign or ad. From any media source like TV, the Web, Newspaper. You can pick a successful/unsuccessful recent campaign
There are a number of practical issues when considering how to put a campaign into practice. Discuss these in relation to the case.
How you differentiate, and discuss optimal strategies for the 4Ps of marketing for your retail business.
Evidence that the organization has a gain a competitive advantage from their marketing processes.
Define at least four questions you would need to ask in order to do a SWOT analysis. Write vision and mission statements for the county health department
What the difference is between Internet marketing and Digital marketing and why should global marketers explore these mediums?
Critically evaluate a current organisation’s application of the extended marketing mix and provide strategic recommendations for identifiable service gaps. Students will analyse and describe the seven (7) Ps of the service organisation. Students will..
Research instruments to collect data that will allow for testing this hypothesis: survey questionnaires, qualitative methods, eye-tracking, and neuro-methods.
use the virtual mirror to try on makeup or sunglasses. Could this technology help you choose the right product for your face? (AACSB: communication; use of IT
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