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How country-of-origin effect could play in promotion

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Reference no: EM133313583

"Mexi Motors" is an Mexican car manufacturer. They have developed a very small, electric and inexpensive car. They aim to launch this car in Australia during 2023. It will retail for AUD$15,000. They are seeking advice on how to market this car to urban commuters.

Part 1. Explain how the country-of-origin effect could play in the promotion and distribution of a foreign manufactured car in Australia.

Part 2. Describe the Elaboration Likelihood Model (ELM) of persuasion that could be used by "Mexi Motors" (Indian car manufacturer) to arouse the interest of the Australian consumers.

Part 3. Explain the term 'aspirational reference group' and describe one way "Mexi Motors" could use this concept in their Australia marketing campaign.

Reference no: EM133313583

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