How could you use it in a new product launch

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Reference no: EM133315752

Case Study: As you might guess, "the internet" contains all sorts of resources for launching new products. There is no shortage of organizations that, for a fee, would be more than happy to help you successfully launch your product. Many organizations provide free entry level materials. The full-fledged good stuff requires joining for a membership fee or paying for consulting services. Still, you can get a good view of what's out there through an open search.

Question: For this journal entry, search through some of the on-line resources (e.g., product launch tools, product launch templates, product launch support, product launch management, ...). Find one that you think is valuable. Summarize what you find of value in it. How could you use it in a new product launch? How does it fit with the book's recommendations in Chapter 19? Post your reflections here. Please provide a link to what you found.

Reference no: EM133315752

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