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Topic 1: Service Quality
Recall the last time you had an unsatisfactory encounter with a service provider. Given the dimensions of service quality, exactly where were the negative gaps between expectations and the actual service. Next, contrast the unsatisfactory experience with a positive one.
Topic 2: Technology service for your business
What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas?
How does Boston Harbor Cruises use the concepts of differentiation and positioning to build relationships with the right customers?
Compare and Contrast Consumer Versus Business Buying behavior
1. what is vision and why is it important to develop a personal vision? how can developing a personal vision enable a
The planning stage of a DSM involves consideration of ‘where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and managing.
Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market. Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its inte..
Assignment: Professional Selling and Sales Promotion, In this Assignment, you will engage in the development of the following professional competencies
Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases the cost per unit decreases at an increasing rate. What is not a factor?economies of scaleexperience/learning curvevolume discountsselective..
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. What should Sparrow Pharmaceuticals do
question 1an era of change there has been a revolution in the management of the public sectors of complex countries.
Which concerns of business customers should Dale Carnegie's marketers pay close attention to when selling training services to a company like American Express?
role-play scenarioas a high-level manager of a growing company about to go global over the next seven weeks you will
Discuss the role of pricing strategies and policie
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