How could you market the site and drive traffic to it

Assignment Help Marketing Management

Reference no: EM132687

QUESTION 1

(a) For electronic transactions (1) authentication and (2) non-repudiation are important legal concerns. Explain what each is and why each is of particular concern in electronic transactions

(b) Consider the task of designing a Web server that will target specifically E-commerce, with the objective of accommodating a number of merchant sites, each consisting of a catalog, shopping cart, payment system interfacing with a credit card company, customer profiles repository based on previous transactions, and a recommender system

Efficiency
Security
Reliability

Imagine you have written a program that you want to commercialise. Outline a design for a web-site for the wider dissemination and/or sale of the program. Actual HTML is not required, nor details of the program

Your answer should include-

(i) Elements of the business model, and a description of any mechanism or legal framework needed

(ii) A high-level site map. Outline any special features, such as registration, tracking or subscriptions that you will need to implement

(iii) A sketch of a typical page. Explain any features you use to enhance performance

(iv) How could you market the site and drive traffic to it?

QUESTION 2

(a) When designing an interactive web site, describe five desirable stylistic points

(b) Discuss the advantages and disadvantages of showing stock levels on a commercial site

(c) A certain UK retailer proposes to sell camera lenses online via a web site. Identify two major regulatory regimes applicable, and give examples of the steps required to comply with them

(d) (i) Outline five business models for e-commerce

(ii) Outline five methods of valuing an e-commerce business

(iii) Give plausible reasons why Google purchased YouTube for $1.65Bn in October 2006, when YouTube had never made a profit

QUESTION 3

(a) A company would like to extend its business over the internet. List the required steps for that to happen

(b) Explain, with the aid of examples, the difference between B2B and B2C business strategies over the internet

Reference no: EM132687

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