Reference no: EM133070564

Visualising as a research technique

When you're trying to learn about a person's perspective on an experience, a visual exercise like drawing is a more engaging way for people to articulate what the experience feels like, and for you to build empathy.

The Draw your Experience research activity is a way to gather more rich information fromstakeholders than a standard survey or interview. It's essentially a conversation between you and a person who is involved in the experience you are trying to make better or just understand. Patterns can be representedas a cognitive empathy map.

1. Write a prompt at the top of each sheet:
(a) Draw your experience with _____ that was _____ [positive: helpful, great, effective, inspiring].
(b) Draw your experience with _____ that was _____ [negative: tiring, bad, discouraging, unhelpful]

2. Spend 20 minutes walking through the exercise with one member. If you can, give the person participating in the activity the sheets in advance so they can draw on their own. It should take 5-10 minutes to complete the drawings.

3. Take notes, including verbatim quotes, during the activity.

4. After you complete the activity with one participant, immediately record debrief notes.

5. Once you've done the activity with all your stakeholders, synthesize what you learned using an empathy map or journey map.

Critically discuss this method. What errors could occur at each step? What assumptions are being made? How could you evaluate the reliability and validity of this method?

Read the following scenarios and critically analyse each from a research design perspective.

Identify the Steps in the procedure diagramatically
identify dependent and independent variables,
Any strengths ( dot points acceptable)
Weaknesses ( dot points acceptable)
and suggest improvements (re-design the procedure).

Attachment:- Research technique.rar