How could this partnership also create strong branding

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Question: By producing the Coke Studio in partnership with local businesses or Universal MusicGroup, as described below, it could be a win-win for all parties involved (artists, Coca-Cola, and any other vendors) and spread the marketing costs across many participants. How could this partnership also create strong branding ties for Coca-Cola internationally to promote its latest campaign, "Real Magic"?

Reference no: EM133379643

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