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How could this happen to highly intelligent people

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Reference no: EM133409410

Question: Most observers of Segway and its history have come to the conclusion that this product was radically over-hyped, over-produced, and a veritable example of what not to do in the introduction and marketing of new products. What did Segway do wrong? How/why did they blow this? How could this happen to highly intelligent people?

Reference no: EM133409410

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