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For this LE we will explore synergy in several diversifications by eBay between 2000 and 2010. Decide if each has created synergistic benefits for eBay.
January 2007 acquisition of Stubhub
June 2010 acquisition of RedLaser
Answer the following questions:
What potential synergies did eBay expect from the acquisitions?
How could these synergies be measured?
Were they strategic or operational benefits? Explain.
Would you consider the diversification successful in creating synergistic benefits for eBay? What is the financial and/or market evidence for your answer?
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