Reference no: EM13240427
You are a consultant that has been hired to develop an e-commerce strategy for a new client that believes they could benefit from e-commerce. (As such, we make the assumption that they do not currently have an e-commerce strategy). You have the option of selecting the industry that the clients' company operates in. Also make the assumption that this is a small to medium sized company which currently has a thriving business.
You are required to prepare a plan in the form of a report for management (minimum 8 pages of double spaced content) that provides a brief overview of this company (including revenue levels), the products that it sells, and then covers the e-commerce strategy. This document should include all pertinent areas of a typical e-commerce strategy, including but not limited to the following questions:
1. How could the company benefit from e-commerce? Should it sell its products (all or some) over the web? Should it use its web site primarily to advertise its products and services? Should it use the web for customer service? Also, will it be a B2B, B2C, C2C, etc., e-commerce model. Include general specifications describing the functions that should be performed by the new web site
2. How would a web site provide value to the company's customers?
3. Research the cost of an e-commerce site for a small- to medium-sized company. How much revenue or cost savings would the Web site have to produce to make it a worthwhile investment for the company?
4. Discuss the main security threats that could pose a risk to the operation of the new e-commerce site and briefly describe specific countermeasures that could be put in place to protect against these threats.
5. As part of this plan explain how you would measure the results of the various activities
6. How would you gather information about buyers on the site that might assist in future marketing activities
7. Include any other technical information that you consider important
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