How could the brand improve its content marketing strategy

Assignment Help Other Subject

Reference no: EM133279796

Assignment - Marketing TripAdvisor Marketing Strategy Analysis

Description - Marketing Analysis

Write an analysis of a business or non-profit business's marketing strategy.

Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?)

Identify all of their paid assets: sponsored posts, advertisements (radio, video, magazine, newspaper, web). Analyze the paid media: What is the brand selling? Are there references to those items in its owned media?

1. Find examples of earned media about the brand: articles, reviews, etc. Is it positive or negative? What are the differences between how the brand presents itself and how it is seen by others?

2. How could the brand improve its content marketing strategy? If its earned media doesn't align with its owned/paid media, what could be done differently? If there is a lot of paid media, how could it boost its earned media? Does the brand need more owned media so that people don't always feel like they're being sold to?

Reference no: EM133279796

Questions Cloud

Describe each regions connection and relationship : HIST 105 University of Illinois, Chicago Describe each region's connection and relationship to slavery: New England, Middle Colonies, Chesapeake,

Role of an imaginary child in shaping personality : How would you explain the "role of an imaginary child" in shaping personality? Is it helpful or hurtful according to Adler?

Explain how the emancipation proclamation played : Explain how the Emancipation Proclamation played a central role in the Union victory during the American Civil War

Are there benefits to marriage : Are there benefits to marriage? Discuss the benefits that marriage brings as well as drawbacks in terms of finance, socialization, stability, and commitment.

How could the brand improve its content marketing strategy : How could the brand improve its content marketing strategy? If its earned media doesn't align with its owned/paid media, what could be done differently

Why a strong federal government was necessary : HISTORY 107 Florida Virtual School US At least three reasons why a strong Federal Government was necessary - At least three reasons why it was important

What are your thoughts on american sign language : What are your thoughts on American Sign Language? How did the speaker describe her experiences as a person that is hard of hearing?

Analyze the ethical issues encountered : Assume the role of a colleague to the doctor named and analyze the ethical issues encountered in your chosen case.

Describe how and why americans transformed shifted : PHP 100 Transilvania University of Bra?ov - Describe how & why Americans transformed shifted from British cultural practices and began to adopt their new

User Account

All Pages