How could sue use premiums to promote chc

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How could Sue Kramer, the president of CHC, use direct-mail advertising to focus specifically on CHC's target market?

How could Sue use personal selling to promote CHC? How could Sue use premiums to promote CHC?

If Sue is planning a major promotion strategy that will attract additional members, why must she first consider the size of CHC's facilities?

Reference no: EM131298140

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