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1. A manufacturer recently exported peanut butter with a green label to a nation in the Far East. The product failed because it was associated with jungle sickness. How could this mistake have been avoided?
2. If you were asked to provide a small tip (or bribe) to have a document approved in a foreign nation where this practice is customary, what would you do?
Assignment: Discussion-Exploring Potential Research Topics What managerial problems or opportunities would each of the three studies address? Provide a short description for each research topic, highlighting
What do you think about that price of $250K? Is this pricing strategy likely to be effective in building the Virgin Galactic brand and creating a clear positioning for the brand in the marketplace? To learn more about what that price 'buys' you, g..
Discuss a positive or negative experience you had with a company. Identify the positive and/or negative aspects. What factors contributed to a satisfactory rating versus a decrease in satisfactory rating? Explain.
One of the drawbacks of the "Four P's" conceptualization of the marketing mix is that it tends to cause students to think that these are "stand alone" areas. However, as we'll explore in more detail moving ahead, these areas certainly do overlap
A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
What is a simple way to engage in international marketing? a) Licensing b) Travel abroad c) Communications d) Cultural attainment
Do you think the attitudes and bargaining behaviors of the participants in collective bargaining negotiations are more or less important in the final outcome than economic conditions and factors? Why
In your opinion and from your experience, do you agree that non-verbal communication systems (i.e., time, space, symbols, relationships, agreements, things, and etiquette) vary across cultures? Can you think of specific examples?
select a company with whose headquarters are located in the state in which you live. use the internet to research the
Explain and Compare Zara or Tommy Hilfilger Marketing and How would you compare Zara's and Hilfiger's current marketing strategies
Identify and discuss the ways in which consumer and business goods and services can be classified. List and explain the purpose of each step of the new-product process . Describe the factors contributing to a new product's or service's success or ..
Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service
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