How could fomo-laden appeals be used to encourage positive

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Reference no: EM133565080

Case Study: Fear-of-missing-out (FOMO) is a personality trait studied by scholars in recent years. How could FOMO-laden appeals be used to encourage positive consumption behaviour and discourage negative consumption behaviour?

Question: What are the theories and practices associated with FOMO?

 

 

Reference no: EM133565080

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