How could channel analysis help you in the task

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Problem: Your website has 500 sessions. 200 sessions start on the homepage, and half of these end without further exploration. Of the remaining 300 sessions that start elsewhere, a third consist of a single page view. Which has a higher bounce rate: the site or the homepage? Imagine you're an analytics user trying to optimize your marketing strategy. How could channel analysis help you in this task? Imagine you're an analytics user trying to optimize your marketing strategy. How could channel analysis help you in this task? Shift paid traffic sources toward unpaid ones Identify the traffic source producing the highest-quality traffic Run simulations to assess the impact of increasing marketing investments in any channel Determine which ad copy had the highest click-through rate

Reference no: EM133689124

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