Reference no: EM133272286
Assignment:
The Piano
When shopping for a used piano, Jamie Carragher answered a Kijjiji ad. The piano was a beautiful upright in a massive walnut cabinet. The seller, Gary Neville, was asking $1,000, and it would have been a bargain at that price, but Jamie had received a $700 tax refund and had set this windfall as the limit that he could afford to invest. He searched for a negotiating advantage. Gary is not willing to sell the piano for less than $400.
He was able to deduce several facts from the surroundings. The piano was in a furnished basement, which also contained a set of drums and an upright acoustic bass. Obviously, Gary was a serious musician, who probably played jazz. There had to be a compelling reason for selling such a beautiful instrument.
Jamie asked the first, obvious question, "Are you buying a new piano?" Gary hesitated. "Well, I don't know yet. See, we're moving out of the province and it would be very expensive to ship this piano clear across the country."
Jamie: "Did they say how much extra it would cost?"
Gary: "They said an extra $300 or so."
Jamie: "When do you have to decide?"
Gary: "The packers are coming this afternoon"
QUESTIONS:
- Provide the BATNA for Gary and the BATNA for Jamie.
- Which strategy should have been employed by Gary and by Jamie? Why?
- Based on the information in the case, what is the resistance point for both parties?
- How could advance planning helped Jamie obtain the piano at his desired price?
- Name one tangible and one intangible factor of this negotiation
Tangible factor -
Intangible factor -