Reference no: EM132803667
Links to two news items, an article in Bloomberg Business Magazine and a short video, about Costco are included below. These discuss Costco's corporate culture, its approach to competitiveness in the industry, and the strategy behind day-to-day operations to serve its member-customers.
Costco is among the largest retailers in the world along with Walmart and Amazon, and offer a wide selection of merchandise in bulk quantities. It is the largest American membership-only warehouse club retailer, which charges its customer for the privilege to shop at one of its stores (warehouses). Unlike many well-known retailers, Costco doesn't spend money on advertising its stores.
LINKS
https://www.youtube.com/watch?v=dzejHGniMTQ&feature=youtu.be
After:
-Discuss how Costco differentiates itself in the retail industry. That is, how does it create unique store experience for its member-customers (as compared to other traditional retailers, such as Walmart, Target, etc.)?
-How does Costco's corporate culture impacts its success in the retail industry? Could other retailers do the same thing?
-How can paying retail employees well impact a retailer's operations? What could other retailers learn from Costco's success?
-After learning about Costco retail operations from these news items, what operational changes would you implement if you were in charge of Costco?