How corporations use new venture teams

Assignment Help Strategic Management

Reference no: EM132691489

Chapter - Managing Innovation and Fostering Corporate Entrepreneurship

Learning Objectives

The importance of implementing strategies and practices that foster innovation.

The challenges and pitfalls of managing corporate innovation processes.

How corporations use new venture teams, business incubators, and product champions to create an internal environment and culture that promote entrepreneurial development.

How corporate entrepreneurship achieves both financial goals and strategic goals.

The benefits and potential drawbacks of real options analysis in making resource deployment decisions in corporate entrepreneurship contexts.

How an entrepreneurial orientation can enhance a firm's efforts to develop promising corporate venture initiatives.

Reflection and Discussion Forum Week 12 - 450 words

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

Google has entered a number of markets since their radio debacle. Pick two markets Google has entered and discuss the nature of the innovative effort it pursued, the actions the firm took to enter these markets, and the level of success the firm has experienced.

[Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion].

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

Activity 12 - 350 words
Select a company that is listed on the NASDAQ or New York Stock Exchange. Research the extent to which the company has an entrepreneurial culture. Does the company use product champions? Does it have a corporate venture capital fund? Do you believe its entrepreneurial efforts are sufficient to generate sustainable advantages?

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to competitive strategy. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Reference no: EM132691489

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