How corona promotion strategy became a liability

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Reference no: EM133502162

Assignment:

Watch the Corona and Porsche videos again, then answer the following questions.

What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.

What is the main message that the marketers who designed the Porsche promotion strategy wanted to convey and do you think they were successful? Explain why.

Compare the Promotion Mix used in the Corona campaign and the Porsche campaign. How did the two differ and why do you think they were so different?

Watch Video: Corona

Watch the video below to learn more about how Corona's promotion strategy became a liability and what they did about it.

Reference no: EM133502162

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How corona promotion strategy became a liability : Watch the video below to learn more about how Corona's promotion strategy became a liability and what they did about it.

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