How consumers shop for grocery products

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Evaluate Tesco brand’s product and marketing evolution over the years. What’s most important to the Tesco brand with respect to changes in how consumers shop for grocery products?

Through the application of a PEST analysis, what are the current environmental factors impacting Tesco?

Who are the top three competitors of Tesco, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?

How will Tesco grow without losing focus on its core customer as they look to maintain customer value, satisfaction, and loyalty?

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).

Reference no: EM132257237

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