How consumers purchase automobiles

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Reference no: EM133272210

Assignment:

You are asked to segment the passenger automobile (cars) market using family life-cycle segmentation.

List 2 family life-cycle segments which relate well to how consumers purchase automobiles (cars).

Please use no more than 2 bullet points for your answer. 1 mark for 2 valid family life-cycle segments.

Reference no: EM133272210

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