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How consumers make economic decisions

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Reference no: EM131921311

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Scenario: You have been asked to assist Starbuck's marketing department to better understand how consumers make economic decisions. 

Write an analysis including the following: 

  • The role asymmetric information has in many economic transactions.
  • The Condorcet Paradox and Arrow's Impossibility Theorem in the political economy.
  • People are not rational in behavior economics. 

Cite a minimum of two peer-reviewed sources not including your textbook.

Reference no: EM131921311

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