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How consumers interact with media

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Discussion

Mass communication once meant a one-way transmission in discreet areas of life. Now, the dissemination of mass communication occurs rapidly and in more places, often blurring the lines between mass communication and two-way communication. For example, this week's reading points out that the Internet changes how consumers interact with media and participate in the creation of mass communication. In this week's Discussion, you will explore how mass communication has been integrated with other forms of communication in your daily life.

To prepare for this Discussion:

• Read Chapters 1 and 2 in the Course Text, The Dynamics of Mass Communication: Media in Transition. Focus on the distinguishing characteristics of mass communications and on how mass communication has evolved. Specifically, consider the changes to the audience, message, and mode.

Post a two-paragraph response to the following questions.

• In which area of your daily life do mass communication and other forms of communication overlap?
• How has mass communication become integral to the things you do?
• What is your preferred media channel for communication?
• Refer to 2 specific examples from your course reading and record in your assignment information about each source, including author, year, page number, and publication title.

Reference no: EM131743097

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