How consumer or buyer behaviour can be identified

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Reference no: EM132157534

1. Explain how consumer or buyer behaviour can be identified? and how understanding buyer behaviour will influence the elements of the marketing mix?

2. In a annual marketing plan, explain the current situation including the current market situation, competitive situation, macro-environment situation and past product performance.

3. Analysis of current situation including the current market situation, competitive situation, macro-environment situation and past product performance.

Reference no: EM132157534

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