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Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.
Idea Generation-Researchers identifying customer needs-Instead of focusing on how to improve product, focus on product category
ScreeningSeparate ideas from those without merit
Concept Development and TestingMeasurement of customer attitudes and perceptions relative to product
Company is Starbutt jeans which is a fictional company.
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This paper reviews hoe Starbutt will implement the idea generation, screening and concept development processes to commercialize their jeans product. They did research on their competitors, consumer demand, market trends etc. Their product has an appeal to both male and female customers of all shapes and sizes, the company is designing their products for the millennial generation. Their products are budget-friendly and eco-friendly, and they are determined to provide quality products.
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