How company could improve the outcome of its campaign

Assignment Help Management Theories

Reference no: EM131218337 , Length: word count:1250

Pro-Active Reputation Management

Identify a Fortune 500 company that is prominently in the news - not suffering from a major crisis - and analyze how it is proactively managing its corporate reputation. Articulate what you believe the goals of the efforts are and cite examples of how the company is pursuing such goals. Share your own assessment as to how effective you believe the efforts is and how you believe the company could improve the outcome of its campaign. The paper should be 5 pages long. No bullet-point list allowed.

Reference no: EM131218337

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