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Discussion 1: Assess the direct-marketing components at the website of Moosejaw, the athletic apparel retailer popular on college campuses. For each direct marketing appeal that you can identify on the site, explain how the company would be able to measure the effectiveness of the appeal. As you evaluate the site, also identify any opportunities for the company to gather customer information that could enhance its database marketing efforts.
How do consumers buy the products? What is the ethos/culture of the company? How does it market its prod ucts? What is the market environment in which it trades?
An academic discussion of what constitutes sustainable competitive advantage from a theoretical perspective
Can you think of industries or product/service categories in which marketers have been particularly innovative over the past few years?
A manufacturer of high-end leather bracelets uses a kanban system to control material flow. The bracelets are transported in sets of 12. A cutting operation, on average, produces approximately 200 bracelets per hour. It takes one hour for the sets of..
Question 1. What does nice mean to you? Do you think nice is a good trait for leaders or the kiss of death?
Explain E-commerce- The web's potential advantage for business and what would you say are the two most important measures of a Web site's performance
Write a proposal to your business partners regarding the situation. Answer all questions brought up in the case and compare the case
You are a veteran member of the Marketing Department of Proctor and Gamble. You are a Prodoct Manager. Discuss your ENTIRE MARKETING PLAN to do wht you have been directed to do
Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support.
Choose three companies. Post your thoughts on why you believe the first builds customer value through value excellence, the second through operational excellence, and the third through customer excellence
How should Raja think about the situation? What are the most important considerations for him to weigh? How should they factor into his course of action?
Who is the target customer? What is the description of the ideal customer and how close is that description to your target customer?
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