How companies use the diffusion of innovations framework

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Reference no: EM131365229

In 2010, Apple introduced its iPad, and competing fi rms are starting to launch their iPad equivalents. How can one of these companies use the diffusion-of-innovations framework to develop promotional, pricing and distribution strategies targeted to the following adopter categories?

a. Innovators

b. Early adopters

c. Early majority

d. Late majority

e. Laggards.

Reference no: EM131365229

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