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Discussion Post: Marketing Multi Domestic Strategy
Global Adaptation is a multi-domestic strategy by which companies try to achieve maximum local responsiveness by customizing their product offering to match different national conditions. Select one of the following companies/products and report on how they use a multi-domestic product design to appeal to new markets:
a) P&G's personal hygiene products (i.e., toothpaste, shampoo, liquid soap, etc.) Indiab) 7-11, Tawainc) Spam, Asiad) Lay's Potato Chips, Chinae) Dominoes Pizza, Asia/India.
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