How color should be used in the campaign

Reference no: EM133282204

Scenario - You are a member of a committee at work looking to inform their employees about a new campaign focused on the importance of exercise and healthy choices. The committee has been tasked to provide information to a design team that will develop a visual campaign. Your role is to provide the information and recommendations to the design team about the benefits ( physical emotional, etc.) of exercise.

You are aware that one way to catch the eye of viewers is to utilize the concepts of color, line, and balance in striking memorable ways you will provide this information to the design team.

Explain your understanding of color, line, and why these are important sensory elements to include in the campaign.

Describe the strategic use of color and provide three (3) example images of how color should be used in the campaign.

Reference no: EM133282204

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