How coffee is popular in japan and proposes

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Reference no: EM133322072

Question: Yah So Mountain Coffee needs to decide on its next steps as a business. There are many opportunities to consider. A company in Barbados is interested in buying the rights to this unique brand of coffee and believes that there will be a high demand for this coffee among the middle-class and tourists in Barbados. A relative in Japan keeps raving about how coffee is popular in Japan and proposes to help the company build sales in that country. Yah So Mountain Coffee is currently focused on the tourist industry in the Northern part of Jamaica. However, there is another option to expand its operations to Kingston. Based on communication it has received from a relative in the beauty industry, there is also a possibility to use coffee grounds to make scrubs and other beauty products. The executives of Yah So Mountain Coffee currently sell the grounds to another company, but the owner's cousin is educated in the field of Chemistry and serves the opportunity in developing this. The natural beauty industry is new and profitable.

Finally, the company can expand and enter into the local industry using new variables that are currently not yet sold in Jamaica. A. Yah So Mountain Coffee expanding into Kingston is called? Select one: a. Market development b. Product Development c. Vertical Integration d. Exporting

Reference no: EM133322072

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