Reference no: EM132515326

Background

We are going to discuss how classical conditioning is used in advertising. For example, John B. Watson (behavioral Psychologist discussed in chapter 1) knew his ads would sell more automobiles than traditional ads if he simply changed one thing; he placed a young woman in a bathing suit on the fender of the car.

• Why do manufacturers of athletic equipment pay sports figures a small fortune to endorse their products? In your answer, make sure to mention how classical conditioning is involved.
• List 1 example of classical conditioning used in advertisements that you have seen and identify the basic elements of classical conditioning (US - unconditioned stimulus, UR - unconditioned response, CS - conditioned stimulus, and CR - conditioned response).
• If you were creating a commercial for your local gym, how would you use classical conditioning to make consumers more likely to sign up for the gym's membership?
• Do you see any ethical concerns with manufacturers using classical conditioning to advertise their products? Explain why or why not.