How channel management negatively or positively affects

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Reference no: EM133202274 , Length: 3 pages.

Discussion Post: Product Planning and Channel Management- "Product Issues"

Respond to the following:

1. Propose ways to ensure that product planning and channel management are aligned. Explain how you would measure whether or not your proposal produces the desired alignment.

2. Analyze how channel management negatively or positively (or both) affects the four stages of the product life cycle. Provide an illustration of a specific product along with your analysis.

Reference no: EM133202274

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