How changes in the external environment have affected

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Reference no: EM133467861

Activity Homework: Pre-Marketing Plan

Overview

Choose a current business news story detailing a situation in which a company faces a general marketing issue. You will use that situation for an analysis of the external environment. You will then write a 1 to 2 page assessment addressing the points listed in the instructions below. The answers you provide?are an essential part of a situation analysis that will help you formulate a marketing plan, which you will begin to work on in your homework next week.

Task

Write a 1-2 page paper, using the Pre-marketing Plan Template [DOCX] Download Pre-marketing Plan Template [DOCX], in which you:

Question I. Explain in detail how changes in the external environment have affected the past marketing strategy. Include examples.

Question II. Describe the specific direction this company's marketing strategy should take in the future, based on your research.

Reference no: EM133467861

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