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1. Pricing freedom varies with the type of market. Identify the four (4) types of approaches that marketers generally recognize and characterize the pricing challenges facing each. Try to give "real world" examples of each.
2. Companies will often adjust their basic prices to allow for differences in customers, products, and locations. List and briefly describe the different forms of segmented pricing. Provide an example (other than those provided in the text) of each of these forms. Which forms might be used in pricing products on the Internet? Explain your answer.
3. List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Give "real world" examples of each.
4. Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected by online marketing and explain how you think it has been affected.
5. Consider how shopping centers have evolved and u se the "wheel of retailing" (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
6. Here you may discuss with your classmates whatever you found most interesting in this week's chapter(s).
Explain Bets are on that Google, which now brokers ads for US' newspapers and Google's strategy is based on effective management of micro targeted segments
Explain Website Strategy Example- 4 P's and Kmart's Website and Some of these marketing mix elements may be more clear than others
Develop a marketing research plan for a product.
Please identify a process for which you can observe or collect data. Data collected from a process are one way of "keeping score."
Assign one or more levels of the hierarchy of needs and the motives described in Figure 4-5 to the following products:
Consumer Promotions
Sally's Pet Sitting Service was able to acquire a list of all the customers of Preuss Pets in Lansing. Sally thought that since both her business and Preuss concerned pets, that the list would represent new potential customers. Sally acquired a:
Comment on why each budget piece must be created in that specific order. For example, why does the sales budget have to come before the production budget?
Impact Of Economic Socio-cultural And Technological Factors On Marketing Mix
Then, select one of your favorite brands and describe how you see its brand image. What do you think the firm did to create that image
What do you think about Starbuck's strategy to connect with their customers and how has this enhanced the customer experience? How does Starbucks reach new customers as well as retain existing ones.
Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected
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