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How can zara maintain its competitive advantage

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Reference no: EM13547401

Prepare a 2300 - 2500 word report ( executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable Zara to become so successful. Contrast this with Dell and Myer and a top 500 listed company on the Fortune 500.

In your report you need to consider :

• The Fundamental reasons for success, with a comparison to another successful and an unsuccessful company?

• How can Zara maintain its competitive advantage, here the concept of sustainability may be introduced?

• Are there similarities between Zara Dells and Myers formula for success and could this be suitable for other companies and if so explain why, if not explain why?

Research Requirements: Use a minimum of 5 academic journal articles, plus the text supporting your identification of problems and proposals / recommendations to resolve the questions. It is envisaged a Credit grade would require up to 10 references with a minimum of 6 academic journals. A Distinction would require up to 16 references with a minimum of 10 academic journals.

To be considered relevant, reference sources should be used correctly to support the discussion, analysis and recommendations, so take care to carefully link the case elements and discussion / analysis to correctly referenced logistics concepts and models,

Articles chosen need to be recent (written since at least 2008) and relevant to both the topic and context of the assessment task.

Additional non-academic sources may also be used, however students need to show an understanding of their validity.
Sources such as Wiki..., scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used - reliance on such sources will result in a fail grade.

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Reference no: EM13547401

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