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Can you help me explain/break down the CAGE Distance Framework?
How can you use the CAGE Distance Framework in your profession?
Pros/cons of using a CAGE Distance Framework in a business setting.
Reference
Malhotra, S., Sivakumar, K., & Zhu, P. (2009). Distance factors and target market selection: The moderating effect of market potential. International Marketing Review, 26(6), 651-673
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Explain the use of atleast two strategy matrix covered in the course. How would you adapt the matrix for use in 2-3 specific industries?
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